Magnet links allow users to directly download large media
files saving website creators and bloggers money on bandwidth
costs and effectively propagating files on p2p networks
that attract millions of users per day.
They are supported by the most popular p2p applications
including: Kazaa Media Desktop,
Limewire, Morpheus,
Shareaza, Bearshare,
Xolox.
Magnet links can also be used to initiate searches.
Magnet links are an open standard: http://magnet-uri.sourceforge.net